Bringing your stories to life
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I write meaningful content that inspires positive action…

I am a writer, blogger, and accredited StrengthscopeTM coach who is passionate about bringing the strengths of people and organisations to life using the power of story.

Experience from the worlds of publishing, training and development, PR consultancy and IT journalism enables me to help individuals and organisations create unique, informative, trustworthy, relevant and authoritative content that is informed by positive psychology.

Do you need engaging, Google-savvy content?

Whether you need help creating your own content, or a writer to create content for you, if impact is your goal, I can help.

All my content uses the power of storytelling to …

  • Inspire purposeful, positive action
  • Meet people’s innate, and Google’s evolving, need for meaning
  • Produce results aligned to your business plan
  • Achieve strong ROI (both creative and strategic, my content can be repurposed)
  • Communicate and celebrate strengths, solutions and successes
  • Tune-out distractions, tune-in simplicity and get your message heard by those whose action matters

Clients include Waterstone’sBT Lynx, Microsoft UKEmergence,  LinguamaticsProfessional Academy, Optimum Exposure, Open Arms MalawiThe Strengths PartnershipStratus Technologies and Emotional Fitness Academy.

Recent projects include …

Please click on image to download PDFs.

Unified Comminications Solutions, written by Nicki Hayes and Adam Collins, commissioned by BT Lynx Succeeding Together, written by Nicki Hayes, Commissioned by Microsoft The Collaborative Workplace, written by Nicki Hayes and Adam Collins, commissioned by BT Lynx Discovering Our People, written by Nicki Hayes, commissioned by Waterstone's
Unified Communications Succeeding Together The Collaborative Workplace Discovering Our People
BT Lynx Microsoft UK BT Lynx Waterstone’s




 I  volunteer on the marketing committee of a not for profit finance company championing social inclusion in the East of England through providing access to fair finance for local businesses.