Bringing your stories to life
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I write strong content that aligns with business goals and strategies and inspires positive action…

I am business copywriter, blogger and accredited StrengthscopeTM practitioner who is passionate about bringing the strengths of people and organisations to life using the power of story.  Experience from the worlds of publishing, training and development, PR consultancy and IT journalism enables me to help individuals and organisations create unique, informative, trustworthy, relevant and authoritative content that is informed by Positive Psychology. Blogs and case studies; annual reviews and corporate histories; training manuals and books; web copy and editing: all produced to meet Google’s latest requirements on accuracy, uniqueness, relevance, succinctness and use.

All my content…

  • Focuses on strengths
  • Captures my clients’ tone of voice
  • Inspires positive action
  • Meets agreed objectives, including SEO requirements
  • Is creative and strategic so can often be repurposed, delivering strong ROI

Clients include Emergence,  LinguamaticsProfessional Academy, Optimum Exposure, Open Arms MalawiThe Strengths PartnershipStratus Technologies, Emotional Fitness Academy,   BT Lynx, Microsoft UK and Waterstone’s.

Recent projects include …

Please click on image to download PDFs.

Unified Comminications Solutions, written by Nicki Hayes and Adam Collins, commissioned by BT Lynx Succeeding Together, written by Nicki Hayes, Commissioned by Microsoft The Collaborative Workplace, written by Nicki Hayes and Adam Collins, commissioned by BT Lynx Discovering Our People, written by Nicki Hayes, commissioned by Waterstone's
Unified Communications Succeeding Together The Collaborative Workplace Discovering Our People
BT Lynx Microsoft UK BT Lynx Waterstone’s


 I  volunteer on the marketing committee of a not for profit finance company championing social inclusion in the East of England through providing access to fair finance for local businesses.