Stories that make people believe, care, and act
I help organisations and their leaders turn important work into stories that change minds — and what people do next.
30+ years’ making good work impossible to miss
- Ghostwriting
- Six books published, two in development
- Journalism
- Commissions across tech, HR, and social impact media
- Strategic comms
- Positioning work for digital healthcare client contributed to $56 million investment
- Agritech whitepaper launched at House of Commons won CIPR award
- Microsoft UK, ieso Digital Health, and Ormiston Families — among the clients who came back
“After witnessing the types of messages and stories Nicki unearthed in the research project I commissioned whilst director of citizenship for Microsoft UK, I knew we could trust her to find golden seeds in the most unlikely places, to plant them in a way which would engage our intended audience, and to do so quickly and consistently. So, we recommissioned her as our CSR newshound.” — Bronwyn Kundhart, director of citizenship, Microsoft UK
Everyone can write now. That’s precisely the problem
The tools got good. The words got cheap. And your readers — the people you most need to move — have. They’ve moved on. Sterile, soulless, algorithm-driven sentences. Fluent. Frictionless. Forgettable. Easy to spot. Easier still to forget. True stories, told in your voice, are impossible to forget.
AI can do much of the heavy lifting well. What it cannot do is build the trust it takes to find the golden seed, and shape what surfaces into a story that holds whole and moves your readers to act. That part is still human, and it’s what I’ve spent thirty-plus years doing.
You’ve got something important to say
Maybe it’s the book that’s been in your head for years. Maybe it’s a transformation you can’t yet explain in language everyone will understand. Maybe it’s remarkable work that nobody outside the building has heard about. Maybe it’s a cause that deserves more than the words you’ve found so far. The proof is there. The story isn’t. Yet …
Two ways of working. Both end in something tangible
Working with me on your personal brand
When the words go out under your name — a book, a CV, a keynote, a thought-leadership piece, a positioning narrative. You bring what you can’t yet say. I bring the questions, the safety to think out loud, and the craft to shape what emerges into something that sounds like you at your best.
Working with me on your corporate brand
When the words go out under your organisation’s name — brand messaging, CSR stories, transformation narratives, whitepapers, case studies, impact reports. You bring the brief. I find the story you can’t see from the inside, and shape it so it reaches the people who matter.
Click here to learn more about my values-led story-finding method >>>
A thinking partner who writes
Writers write. Coaches create clarity. Consultants advise. I do all three in one relationship.
I build the trust to untangle the thinking. I find the story that’s hard to see from the inside. And I shape it into something that speaks for you in rooms you will never enter.
Six published books. Two more in development. Thirty-plus years finding stories that change what people think, feel, and do.
Every project begins in the same place: someone stuck, overwhelmed, or sitting on something important they can’t yet articulate.