Stories that make people believe, care, and act
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I’m an impact storyteller. I find the stories organisations and their leaders can’t see from the inside — and shape them so people believe, care, and act.
30+ years of making good work impossible to miss
- Ghostwriting
- Six books published, two in development
- Journalism
- Commissions across tech, HR, and social impact media
- Strategic comms
- Positioning work for digital healthcare client contributed to $56 million investment
- Agritech whitepaper launched at House of Commons won CIPR award
- Microsoft UK, ieso Digital Health, Ormiston Families — among the clients who came back
“After witnessing the types of messages and stories Nicki unearthed in the research project I commissioned whilst director of citizenship for Microsoft UK, I knew we could trust her to find golden seeds in the most unlikely places, to plant them in a way which would engage our intended audience, and to do so quickly and consistently. So, we recommissioned her as our CSR newshound.” — Bronwyn Kunhardt, director of citizenship, Microsoft UK
Everyone can write now. That’s precisely the problem
The tools got good. The words got cheap. And your readers — the people you most need to move — have. They’ve moved on. Moved on from sterile, soulless, algorithm-driven sentences.
How can you win them back? The way you always could. With a true story told well in a voice only you have.
AI can do much of the groundwork well. What it can’t do is build the trust it takes to find the golden seed others walked past, coax it to germinate, and grow what emerges into a story that holds whole — and moves your readers to believe, care, and act. That part is still human, and it’s what I’ve spent thirty-plus years doing.
You’ve got something important to say
Maybe it’s the book that’s been in your head for years. Maybe it’s a transformation you can’t yet explain in language everyone will understand. Maybe it’s remarkable work that nobody outside the building has heard about. Maybe it’s a cause that deserves more than the words you’ve found so far. The proof is there. The story isn’t. Yet …
Nobody invoices you for the story you didn’t tell. You pay for it anyway. In the round that doesn’t close. In the person who left because nobody explained what was happening. In the book still in your head at the end of another year. And in the competitor whose work is weaker, whose story is better, and who got there first.
Two ways of working. Both end in something tangible
Working with me on your personal brand
When the words go out under your name — a book, a CV, a keynote, a thought-leadership piece, a positioning narrative. You bring what you can’t yet say. I bring the questions, the safety to think out loud, and the craft to shape what emerges into something that sounds like you at your best.
Working with me on your corporate brand
When the words go out under your organisation’s name — brand messaging, CSR stories, transformation narratives, whitepapers, case studies, impact reports. You bring the brief. I find the story you can’t see from the inside, and shape it so it reaches the people who matter.
Click here to learn more about my values-led story-finding method >>>
A thinking partner who writes
Writers write. Coaches create clarity. Consultants advise. I do all three in one relationship.
I build the trust to untangle the thinking. I find the story that’s hard to see from the inside. And I shape it into something that speaks for you in rooms you will never enter.
Six published books. Two more in development. Thirty-plus years finding stories that change what people think, feel, and do.
Every project begins in the same place: someone stuck, overwhelmed, or sitting on something important they can’t yet articulate.
Creative and credible
“The most credible and creative writer I have worked with. She brings new ideas and a fresh approach, which means you produce a piece of work that stands out and differentiates your organisation.”
Highly skilled
“Nicki has supported me on several book projects and publications. Her creativity, copywriting, and proofreading skills are exceptional — delivering outcomes that are clear, engaging, and memorable for our audience. Her positive energy, empathy, and collaborative approach complement her expertise and professionalism perfectly.”
Monumentally creative
“She basically makes me look fantastic. Incredibly wise, quick turnaround, monumentally creative, and a joy to work with.”
This has been a great success
“Nicki’s initial work with me was on uncovering some of the stars of the company — ‘Hidden Heroes.’ The team look forward to reading her amusing and insightful pieces. The stories have been so successful that we now use Nicki to write for our customer newsletters too.”
Delivers every time
“Nicki demonstrated an exemplary use of storytelling techniques in creating a Citizenship brochure for us, which was thought-provoking, engaging, compelling and positive. I would not hesitate to recommend her. She is great to work with and delivers the results every time.”
Perpendicular thinker
“What I love about working with Nicki is her ability to do perpendicular thinking. She listens to what needs to be communicated and transforms it into readable, relatable communication. It’s like a superpower.”
Style guide expert
“Her kindness, compassion, and unwavering encouragement have been fundamental in building my confidence. She crafted our style guide so our materials are clear, engaging, and consistent.”
Trusted, reliable
“Nicki was one of the most reliable and effective PR account directors who worked for me at Pipex / UUNET / Worldcom. Her prowess almost led to us handing our entire national account to her team. Only scale stopped us. A trusted and reliable asset at all times.”
Natural storyteller
“Well able to translate our random ramblings, and some pretty complex concepts, into accessible, reader-friendly language. She is also a highly effective and natural storyteller.”