Stories that make people believe, care, and act
I help mission-led organisations and their leaders turn important work into stories that change minds — and what people do next.
You’ve got something important to say
Maybe it’s the book that’s been in your head for years. Maybe it’s a transformation you can’t yet explain in language everyone will understand. Maybe it’s remarkable work that nobody outside the building has heard about. Maybe it’s a cause that deserves more than the words you’ve found so far. The proof is there. The story isn’t. Yet …
Two ways of working. Both end in something tangible
Working with you
When the words go out under your name — a book, a keynote, a thought-leadership piece, a positioning narrative. You bring what you can’t yet say. I bring the questions, the safety to think out loud, and the craft to shape what emerges into something that sounds like you at your best.
Click here to learn about working with me 1:1 >>>
Working with your team
When the words go out under your organisation’s name — brand messaging, CSR stories, transformation narratives, whitepapers, case studies, impact reports. You bring the brief. I find the story you can’t see from the inside, and shape it so it reaches the people who matter.
Click here to learn more about my values-led story-finding method >>>
30+ years making good work impossible to ignore
“After witnessing the types of messages and stories Nicki unearthed in the research project I commissioned whilst Director of Citizenship for Microsoft UK, I knew we could trust her to find golden seeds in the most unlikely places, to plant them in a way which would engage our intended audience, and to do so quickly and consistently. So, we recommissioned her as our CSR newshound.”
— Bronwyn Kunhardt, Director of Citizenship, Microsoft UK
A thinking partner who delivers in words
Six published books. Two more in development. 30+ years finding stories that change what people do, from a community finance newsletter to a two-year retainer at Microsoft to a responsible-innovation positioning that helped raise $56m for a mental healthcare platform.
Every project begins in the same place: someone stuck, overwhelmed, or sitting on something important they can’t yet articulate.
‘Making Words Count’ Blog
‘Making Words Count’ is launching soon — monthly-ish posts about the art and science of impact storytelling.
No selling. Just helpful content.